Starting with a desire to help other people, Mike Wallis and Kory McLaughlin conceptualized a business called Passion12, currently rebranded as TenFed. Initially partnering with various charities and creating distinctive T-shirt designs based on each cause, Mike and Kory have not only helped charities attain donations, but have spread the word about several important causes such as the MS society of Canada, Autism Speaks, Councils of Promise, and water.com. Currently partnering with Kids Against Hunger Canada, TenFed is growing, creating a market based on creating greater meaning for the words ‘giving back.’​

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